Appends the LAST append activity that happened BEFORE the primary activity.

Last Before

Appends the LAST append activity that happened BEFORE the primary activity.

Learn more in video demo

Useful when you want to...

  • Enrich your dataset with the last support ticket that someone submitted before they churned (dataset example)
  • Enrich your dataset with the last web page that they viewed before submitting a support ticket (dataset example)
  • Segment your dataset by the last email that they viewed right before placing an order
  • Segment your dataset by the ad source of the last session before they purchased (last touch attribution) (dataset example)

SQL Query